Let's Ride Challenge 2026 Kickoff

Event date: 
Fri, 02/27/2026 - 9:00am

Let’s Ride Challenge Revs Up for Year Two

Last year, the Let’s Ride Challenge® Ride for Heroes brought riders across the country together, logging more than 84 million miles and fueling a $1 million donation to organizations supporting active military, veterans and first responders. Five H.O.G. members won new Harley-Davidson motorcycles (and scored $5,000 bonuses), and thousands of riders collected rewards as they reached milestones.

From February 27 through October 31, 2026, we’re once again calling all riders to join the Challenge and make every mile count. Join us in our mission to log 100 million miles in honor of our nation’s heroes and support another $1 million donation.

As H.O.G. members, your miles also count toward the H.O.G. Ride 365 Mileage Challenges, adding to your Annual, Lifetime and Chapter totals. You’re also eligible for a member-exclusive Let’s Ride Challenge® hat and 2,500 bonus points after reaching 5,000 miles. Plus, any H.O.G. member who wins a motorcycle will also receive a $5,000 cash bonus!

How to Participate:

  • Register: Visit any participating Harley-Davidson® dealership, h-dletsride.com, or register through the H-D App.
  • Get your first reading: Complete your first Let’s Ride Challenge® odometer reading at a participating dealership. Miles won’t start adding up until you’ve captured your first reading in this challenge – so don’t wait!
  • Ride: Hit the road and rack up miles. From chapter rides to quick weekday trips – every mile matters.
  • Compete to win: Build your Rev Score and compete to win one of five new motorcycles by visiting dealerships frequently. Remember to collect your milestone rewards along the way!

Website:   https://www.h-dletsride.com/

Event location:
24800 Haggerty Rd.
MotorCity Harley-Davidson
Farmington Hills MI 48335